Market study: The Swedish market for fresh fruit and vegetables

Sweden relies heavily on fresh fruit and vegetable imports. In 2023, developing countries supplied Sweden with 215 thousand tonnes of fresh fruit and vegetables. These primarily consisted of bananas (74 per cent), followed by oranges (6 per cent), apples, mandarins and potatoes (2 per cent each).

The purpose of this market study is to offer a comprehensive guide for companies that are interested in entering the Swedish market for fresh fruit and vegetables. It aims to offer valuable insights and support actionable strategies for exporters of fresh fruit and vegetables to establish a foothold in Sweden.

The study provides an overview of the Swedish market in this sector; outlines important trends; details regulatory requirements; and offers guidance on how to identify and secure business partners.

This market study is intended for companies in developing countries interested in entering the Swedish market for fresh fruit and vegetables.